The greening of the automobile presents a chance to reinvent the car business.
The Fisker Karma plug-in hybrid is an intriguing vehicle. It is stunningly beautiful and comes with a host of compelling technologies, yet this 402-hp, 125-mph luxurious sports sedan will be priced at $87,900 when it arrives early next year, well below the less practical—and much ballyhooed—$110,950 Tesla electric roadster. But Henrik Fisker believes the reason his new company will succeed goes further than the Karma’s technology. Fisker weight loss Automotive will use a business model that differs from the auto industry’s formula of the past 100 years or so, whereby every new-model program now costs billions of dollars. “To build a car the old way,” says Fisker, “the venture capitalists wouldn’t put the money in because they want a quick return. We wanted to put all the money we raised into product development rather than building a factory.”
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[Source: Car and Driver]