Fisker Automotive’s Russell Datz, explains why after so many years of ineffective attempts by American start-up car manufacturers to compete against the big three, that this time it’s different.
“What you have right now working for us is a perfect storm socially, politically and industrially,” said Mr. Datz.
“Socially, more and more people are becoming aware that if we are to sustain our car-centered lifestyle, we have to reduce our dependence on gasoline-powered cars.”
Politically, he said, arthritis “The Obama administration is more supportive of new automotive technology and entrepreneurship, perhaps more than any other presidency in history.” He pointed to a multibillion-dollar program that encourages the development of new technology in the U.S. auto industry. Fisker has an application in for funds that Mr. Datz is optimistic will be approved.
Industrially, he said, all of the recent turmoil in the auto industry has created opportunities for new auto companies.