The title of the original article is “Fisker CEO has plans for smaller electric car in 2010.” I’m not sure that got it quite right. None the less there is some interesting information here. First, we hear that there is a plan for yet another vehicle to be built on the Karma platform. No official word has been given however, speculation is that it could be some sort of crossover vehicle or a two door coup. Beyond that more information is given about a higher volume, lower priced car.
Pontiac {Michigan} will be at the center of the action, according to the head of Fisker Automotive, as he plots the company’s strategy for moving into the less-expensive end of the vehicle market.
Henrik Fisker, founder and chief executive officer of Fisker Automotive, said that now is “the most dramatic change in the history of cars. It’s the first time in 30 or 40 years where new start-up car companies have a real chance. They really haven’t had any chance in the last 30 or 40 years because they would just come up with another gasoline-powered car and nobody needs that.”
Fisker is preparing to launch a new plug-in hybrid early in 2010.
“What you’re seeing now is these start-up companies like Fisker Automotive — we have the technology — that we’re actually more experienced than the big car companies,” Fisker said, whose new automotive company is based in Irvine, Calif. Fisker established a technical center in Pontiac last fall.
“You can compare that to guys that started Google, or Apple with iPhone. You have these things happening when you have a dramatic new technology. You find people are willing to try new technology or even a new design,” Fisker said.
Fisker has already lined up dealers to sell the four-door Fisker Karma in early 2010, but he has more ambitious plans — including a lower-priced vehicle that uses the same plug-in hybrid technology.
“We’re first doing the four-door and then we’re doing the convertible and then we’re planning some third derivative off the Karma platform. Then we’re planning a high-volume vehicle for a lower price. We’ve applied for a Department of Energy grant. If that loan comes through, we’ll have this vehicle on the road in 29 months,” he said.
[Source: The Oakland Press]
Henrik Fisker brought a special guest along when he spoke at a luncheon in Ivine, CA. this week. That guest was none other than the Fisker Karma. Just in the past couple of weeks many have seen the car doing the track run at Laguna Seca. However, very few have seen one out on the street. As we can see that is about to change. It appears that Fisker is getting much more comfortable with there currrent version of the production model. Many have questioned if the time has passed for such activities to begin. We say it couldn’t be better.
